For Bone Dry drinks, rather than work on a re-design, I worked on a re-positioning. Focusing on highlighting the low sugar nature of the wine and revamping a few aspects of the label.

And boy, did it take off! Now a national brand, loved by fitness and health lovers alike. It’s CW Wines top selling wine and is the brand of choice for activations at events like Adelaide500 and Cellar Door Fest.